Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. In addition, social media management includes engaging and interacting with social media users.
You can use tools, services, and social media managers to oversee your social media management.
A social media manager, whether working as a consultant, in-house employee, or team member at a social media agency, is a skilled professional at social media marketing, advertising, and management. They help achieve your goals for social media, like growing your following or social media revenue.
No matter how you approach social media management, whether with the help of an agency or a toolset, it’s essential to understand more than social media management’s definition. You want to know what it includes, as well as how to make it a success for your company.